Why oh why do so many people listen to celebrities – and the often bizarre fitness foods and trends they endorse?
For whatever reason, a section of the public seems to takes celebrity testimonials and referrals at face value without question, and more often than not, without any common sense. I usually get a great Angry Trainer laugh when I see recommendations coming from Hollywood because I feel like most everything else in La La Land, they’re usually complete fiction.
One of the latest trends? Coconut Water. I seem to keep seeing the stuff everywhere; in fitness centers, in my clients’ fridges, grocery stores – and of course in the pages of People and US magazines, where it’s being promoted as a cool new health drink. With celebrities like Heidi Klum, Jessica Simpson, Kim Kardashian and Nicole Scherzinger drinking it up, it must be good right?
And now big names like Madonna, Matthew McConaughey and Demi Moore have invested in one of the most popular brands- Vita Coco.
So what is the big deal about coconut water? Does it actually work – and is it good for you? Well let me tell you, celebrities may actually be onto something for a change – hard to believe I know! All it takes is one glance at the nutritional profile of the drink and you will agree this “water” seems to be quite a remarkable beverage.
Coconut Water has been called “Natures Gatorade”, as it provides many of the same benefits as popular sports drinks, but with less than half the calories, and very little sugar. Its vitamin and mineral count is impressive, and it supposedly has more electrolytes than any fruit or vegetable, all while being fat and cholesterol free. Additionally it has more potassium than two bananas and has enough vitamin C to meet daily needs. Other parts of the world have long used it for a wide variety of ailments including treating burns, kidney stones, fighting cancer and stomach pain, and since it’s sterile and non-toxic to the human body, it’s even been used in emergency situations in plasma transfusions. Nuts, I know! (Pardon the pun.)
Coconut water seems to actually be a substance with substance. It’s hard to argue with its antioxidant properties, low calories, and general overall nutrient content. The drink is nicknamed the “Fluid of Life” and for once I think that’s a pretty apt description.
So for once I say follow the pack – and drink up. This is one celebrity endorsement I’m happy to get behind…
But what do you think? Do you drink Coconut Water? And have you seen or felt any good (or bad) effects? Start commenting everyone…