It’s Infomercial Insanity time again.
Now as you know, normally in this section I review fitness gadgets and various other devices on the market, but because I get so many questions regarding diet pills, I thought now would be a great time to review the famous infomercial diet pill Lipozene.
I’ve seen Lipozene commercials for quite some time and have been wanting to write about it for equally as long. So let me fill you in on what I think the truth behind this fat loss pill really is.
According to the video on the company website, people gain fat from having children, stress at work, lack of exercise, and having a poor diet, which tends to accumulate on their hips, stomach and thighs. The tutorial goes on to say that excess body-fat builds over the years on top of the muscle and beneath the skin. Apparently the Obesity Research Institute has found the solution to unwanted body-fat and claims that Lipozene is clinically proven to reduce unwanted fat and weight.
Lipozene is called a “weight loss breakthrough”, and the voiceover claims that it’s so powerful, it helps you lose pure body-fat, although in the text along the side of the home page, it states 78% of each pound lost is derived from fat. What’s even more incredible is that those people that participated in the study and lost weight didn’t change anything else in their daily lives. The female host of the infomercial then says, “It’s so easy, just take Lipozene, that’s it”.
It’s advertised for $29.99 per bottle, and you’ll get two for free. That’s just $10 per bottle. Sounds like a deal right?
THE ANGRY TRAINER SAYS:
Where shall I start? Let’s see, the revolutionary ingredient is…drum roll…fiber!
It helps keep you feeling fuller and for longer since it expands in your belly and slows digestion. Usually when people include more fiber in their diet, they inherently eat less calories, hence weight loss. That’s hardly revolutionary as we’ve know the benefits of including dietary fiber to be numerous; lower cholesterol, better heart health, lower caloric intake, etc.
And remember that Obesity Research Institute that discovered this miraculous fat burning, weight dropping ingredient? That sounded impressive right? Well guess what, it’s owned by the same company that owns Lipozene! That in my opinion, is truly deceptive advertising.
In addition, I believe the consumer is led to believe that there’s something earth shattering contained in each pill; something that affects the metabolism of the body, or somehow burns fat from unwanted areas. All of those scenarios are not the case here. In addition, since when does childbirth make people fat? I agree lack of exercise is needed to maintain health, but truthfully even that doesn’t cause weight gain – eating too much food for too long does.
It’s also bothersome that no suggestion is made to include regular exercise as part of a healthy lifestyle. Simply take the pill and you’re done; don’t change your diet, don’t workout, just pop the wonder capsule and enjoy pure fat loss. That’s a terrible message in my opinion.
The description of where fat is located is also misleading. Yes we do store fat subcutaneously, or under the skin, but the real danger is internal fat, or fat that surrounds the organs with excessive weight gain. It can literally cramp space in the chest cavity and impede normal organ function.
Lastly, I feel this product is geared towards women, first because of the childbirth weight gain claim, and second, because the areas of the body that fat supposedly accumulates in is obviously directed at the female body. While it is true those are trouble spots for many, excess body-fat can accumulate anywhere.
A quick Google search of Lipozene complaints will give you an indication of how many people feel they’ve been ripped off and mislead.
THE ANGRY TRAINER SAYS: ABSOLUTELY MISLEADING! DON’T WASTE YOUR MONEY.
Consume a diet rich in fiber; from vegetables, grains and other nutritious, healthy sources. There is NO Miracle Pill!